• market saturation results from excess .

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  • Market saturation results from excess supply of products and services that do not meet the demands of customers. When there is too much of a product or service, it can cause prices to go down and make it difficult for businesses to stay profitable. Market saturation can also be caused by an oversaturated market—one in which businesses are competing for the same customers or target demographic.

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      Mara Holt

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  • Market saturation results from excess supply and/or demand. When supply of a given product or service greatly surpasses the demand, it leads to market saturation. This can occur when too many competitors enter a market with identical products and services and there is not enough room for all of them to be successful. Alternatively, market saturation can occur when demand in a given market declines and the existing supply remains fixed.

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      Jaylah Richard

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